Education PR for TCES | Purple Pitch PR

Raising the Profile of The Complete Education Solution (TCES)

The Brief

Purple Pitch PR were tasked with elevating the profile of The Complete Education Solution (TCES). As London’s largest provider of SEND education, who had never excluded a single pupil in their 25 year history, this dynamic social enterprise were trailblazing within their sector yet they were largely unknown.

The Solution

Working closely with the internal Marketing and Communications manager, Purple Pitch PR devised a PR strategy, focused on brand awareness for TCES as well as their passionate founder and CEO, Thomas Keaney.

Deliverables included:

Creating a PR strategy for national and regional media
Creating a blog and thought leadership strategy
Copywriting and editing blogs and thought leadership content
Creating regular ‘good news’ press release stories for regional media
Pitching in regular stories to national media
Responding and reacting to relevant industry news headlines
Supporting with a B2B social media strategy and content
Supporting with media and other high profile visits
Advising exec team on comms and marketing approach
Supporting with presence at conferences and events
Researching, writing and submitting content for relevant industry awards
Copywriting for new website content

The Outcome

In less than a year, the Purple Pitch PR team achieved numerous successes for this news-worthy client, including:

Securing and managing a media visit and coverage from The Guardian
Securing and managing a visit from His Majesty’s Chief Inspector at Ofsted, Sir Martyn Oliver
A national SEND award win for their CEO, Thomas Keaney
Shortlisting for other national awards – ceremony and award winners tbc
Securing several local media features
Securing mentions in several national news features including with ITV and the BBC
Securing a speaker slot for their CEO, Thomas Keaney, at The Global UK Schooling & Higher Education Leadership Summit

With plenty more in the pipeline, watch this space.

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