NPCC National Cybercrime Team Communications

The Brief

The National Cybercrime Team are funded by the Home Office and are the national policing lead for cybercrime, providing funding, training and enhanced capability at regional and force level.

This requires effective communications and engagement with every cybercrime police officer and member of staff in England and Wales.

The Solution

Purple Pitch PR were initially engaged by the National Cybercrime Team in 2019, to manage the PR launch of dedicated Cyber Crime Units within every police force in England and Wales.

Our specific experience in policing sets us apart from other PR providers and we were appointed as the national strategic communications lead. We took full responsibility for the team, ensuring effective engagement across all staff working in all 43 Cyber Crime Units.

Deliverables

Developing a national PR strategy
Creating individual PR plans for each project within the programme
Designing and writing a monthly newsletter for the national network
Developing a management cascade briefing
Copywriting and editing blogs and thought leadership content
Providing crisis communications support
Providing consultancy advice and expertise to senior officers
Launched and manage a team LinkedIn account
Supporting with media and other high profile visits
Drafting copy for annual benefits report and projects on a Page for the Home Office
Researching, writing and submitting content for relevant industry awards

The Outcome

By proudly strengthening communication within law enforcement, Purple Pitch PR are ensuring officers and staff stay informed, engaged, and equipped to tackle cybercrime effectively.

This is really meaningful and contributes, in some way, to the valuable work they do to prevent crime, support victims and catch offenders. All whilst rebuilding public trust in policing, through clear and impactful messaging.

Purple Pitch PR continue to support the National Cybercrime Team to ensure their work is recognised across law enforcement and to help continue to secure Home Office funding .

Driving brand awareness for the National Vehicle Crime Reduction Partnership

Purple Pitch were appointed by National Vehicle Crime Reduction Partnership (NVCRP) to provide an Enhanced Media and Communications Strategy to increase awareness of organised vehicle crime - not only with the general public, but amongst industry and furthermore within the Police.

Event Management for the National Cybercrime Team

Purple Pitch PR provide full event management for several national law enforcement conferences each year with the largest, TCUK, held in partnership with the National Crime agency. This is an annual event which brings together over 450 police officers, staff, and key stakeholders, including representatives from the Home Office.

Launching Police Cyber Alarm

Purple Pitch PR were commissioned to launch the Home Office funded tool Police CyberAlarm to businesses across England and Wales, a free tool for businesses to better protect themselves from cyber threats. We developed a targeted multi-channel PR campaign, creating content, devising marketing material and developing a media engagement plan for launch, encouraging businesses to sign up.