Launching Police Cyber Alarm

The Brief

Purple Pitch PR were commissioned to launch the Home Office funded tool Police CyberAlarm to businesses across England and Wales.

This incredible tool is available for free to businesses, with the aim of helping them to better protect themselves from cyber threats. It also assists UK law enforcement with identifying current threats and taking subsequent enforcement action against the cyber criminals.

The Solution

The team at Purple Pitch PR developed a targeted B2B multi-channel PR campaign, creating content for new marketing material, developing a media engagement plan for launch to encourage businesses to become a PCA member.

Deliverables included:

Working with designer to develop the PCA brand
Overseeing design of the PCA website and developing the content
Copy writing for all marketing material
Managing a national media briefing and launch
Helping the NPCC senior officer prepare for media interviews
Creating a PCA launch toolkit to share with police forces and partners
Preparing stakeholder briefing and updates
Securing national and regional media coverage
Drafting press releases for before, during and after the campaign

The Outcome

Police CyberAlarm is now available to businesses in every region in England and Wales and was recently launched in Scotland
The launch resulted in over 50 pieces of positive media coverage
8 million reach
Helped to secure ongoing Home Office Funding
Over 10,000 PCA members and growing

Purple Pitch PR continue to work with Police CyberAlarm on a retained basis, managing their social media channels and external PR. We are also working closely with the team to develop content for a new website and are about to launch a proactive media engagement strategy around working with Multi Service Providers.

Driving brand awareness for the National Vehicle Crime Reduction Partnership

Purple Pitch were appointed by National Vehicle Crime Reduction Partnership (NVCRP) to provide an Enhanced Media and Communications Strategy to increase awareness of organised vehicle crime - not only with the general public, but amongst industry and furthermore within the Police.

NPCC National Cybercrime Team Communications

Purple Pitch PR were initially engaged by the National Cybercrime Team in 2019, to manage the PR launch of dedicated Cyber Crime Units within every police force in England and Wales. Having exceeded all expectations, we were subsequently appointed as the national strategic communications lead, ensuring effective engagement across all staff working in all 43 Cyber Crime Units.

Event Management for the National Cybercrime Team

Purple Pitch PR provide full event management for several national law enforcement conferences each year with the largest, TCUK, held in partnership with the National Crime agency. This is an annual event which brings together over 450 police officers, staff, and key stakeholders, including representatives from the Home Office.