Driving Sales for Largo Leisure

The Brief

Largo Leisure Holidays are a collection of award-winning holidays parks in Scotland. Whilst they were a long running brand, they had changed management as well as acquiring new parks with a vision to become a firm leader within the Scottish Holiday Park industry.

The Solution

With no previous PR to build on, Purple Pitch carefully crafted a PR strategy, focus on raising brand awareness whilst driving website traffic and holiday bookings.

Deliverables included:

Elevating their brand within Scotland and North England
Improve website traffic and referrals
Generating sales
Creating a social strategy to define their personality
Managing all social media channels
Securing coverage in national travel pages
Building an Influencer outreach strategy
Influencer collaborations
Securing TV and print competitions
Managing crisis communications
Researching and managing industry awards

The Outcome

Starting from the beginning, this was an exciting challenge and one which proved immensely rewarding with numerous successes;

A collaboration with Heart Radio on ‘Loch Tay Tay ‘ PR campaign which received international coverage
Brand positioning slots on Channel 5 TV
A brand collaboration with top Scottish chef, Dean Banks
Over 300 positive media articles secured in target publications
An increase in Facebook engagement by 22,000 in year one
A Silver British Travel Award for ‘Best Company for UK Parks and Lodge Holiday’
A ‘Best Glamping Site in Central and Lowland Scotland’ at the 2024 Camping and Glamping Awards

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Purple Pitch PR were initially engaged by the National Cybercrime Team in 2019, to manage the PR launch of dedicated Cyber Crime Units within every police force in England and Wales. Having exceeded all expectations, we were subsequently appointed as the national strategic communications lead, ensuring effective engagement across all staff working in all 43 Cyber Crime Units.

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