As part of a targeted week of action by police, business and private security to tackle retail crime and other business crime in local communities, Purple Pitch PR were tasked with launching a nationwide campaign.
The aim was to entice every police force in the country to take part whilst maximising media opportunities, shifting the negative narrative around policing’s response to retail crime.
Working closley with the NBCC team, Purple Pitch PR designed a multi-channel campaign to launch the Safer Business Action Week (SaBA) initiative. This targeted all 43 police forces in England and Wales whilst focusing on securing support from retailers and other partners.
Deliverables included:
The Safer Business Action Week campaign resulted in over 750 arrests with over 3,500 police and partners taking part.
The campaign was so successful that it is now an annual event, with 2025 marking its 4th year.
Purple Pitch were engaged by Practice to Progress to launch their B2C offering to the market as a start-up.
Set up by a former Deputy Chief Constable, Practice to Progress is an online service which helps people join the police and supports serving police officers and staff in taking the next steps in their policing career.
Purple Pitch PR were engaged to lead on the communications and marketing for the launch of five new police led Regional Cyber Resilience Centres funded by the Home Office.
All five centres were to launch within a 9 month period.
Michelle was engaged by Headline Media to work with them on delivering practical training sessions on managing media relations and conducting interviews.
The training was for an emergency service and was delivered as a pre-planned table-top exercise training day, which involved various scenarios.
