Launching Police Cyber Alarm

The Brief

Purple Pitch PR were commissioned to launch the Home Office funded tool Police CyberAlarm to businesses across England and Wales.

This incredible tool is available for free to businesses, with the aim of helping them to better protect themselves from cyber threats. It also assists UK law enforcement with identifying current threats and taking subsequent enforcement action against the cyber criminals.

The Solution

The team at Purple Pitch PR developed a targeted B2B multi-channel PR campaign, creating content for new marketing material, developing a media engagement plan for launch to encourage businesses to become a PCA member.

Deliverables included:

Working with designer to develop the PCA brand
Overseeing design of the PCA website and developing the content
Copy writing for all marketing material
Managing a national media briefing and launch
Helping the NPCC senior officer prepare for media interviews
Creating a PCA launch toolkit to share with police forces and partners
Preparing stakeholder briefing and updates
Securing national and regional media coverage
Drafting press releases for before, during and after the campaign

The Outcome

Police CyberAlarm is now available to businesses in every region in England and Wales and was recently launched in Scotland
The launch resulted in over 50 pieces of positive media coverage
8 million reach
Helped to secure ongoing Home Office Funding
Over 10,000 PCA members and growing

Purple Pitch PR continue to work with Police CyberAlarm on a retained basis, managing their social media channels and external PR. We are also working closely with the team to develop content for a new website and are about to launch a proactive media engagement strategy around working with Multi Service Providers.

Successfully Launching a Start Up

Purple Pitch were engaged by Practice to Progress to launch their B2C offering to the market as a start-up.

Set up by a former Deputy Chief Constable, Practice to Progress is an online service which helps people join the police and supports serving police officers and staff in taking the next steps in their policing career.

Cyber Resilience Centre Marketing

Purple Pitch PR were engaged to lead on the communications and marketing for the launch of five new police led Regional Cyber Resilience Centres funded by the Home Office.

All five centres were to launch within a 9 month period.

Emergency Services Media Training

Michelle was engaged by Headline Media to work with them on delivering practical training sessions on managing media relations and conducting interviews.

The training was for an emergency service and was delivered as a pre-planned table-top exercise training day, which involved various scenarios.