Heres’ five fab tips for a great PR Campaign
Partnering with a new client is really exciting – it’s one of the most exciting times when you’ve got a blank slate to start planning an effective PR campaign or communications plan for a new client or project.
Delivering a successful campaign for us means a bit of creativity, strategic thinking and end in clear, tangible results. What those results look like can vary widely from business to business, but here at Purple Pitch, we pride ourselves on delivering what matters to you and understanding your business goals to deliver results.
There’s many factors that go into a successful PR campaign – but here’s our top five to get you started:
Goal setting
Targets, KPI’s, goals – whatever you call them, they need to be clear, realistic and ideally data driven to make them achievable. Starting off your campaign focused on the result will help hugely in focusing efforts in the right places and managing expectations.
Reality check
We’re all about daring to dream, but equally within the realms of reality. Those constraints might include time, money, resources, workload, skill or everything in between and sometimes those conversations can be tricky, but having that ‘reality check’ over every angle of a campaign brings it every step closer to being achievable.
Tell a story
There’s a story in everyone, and everything, and one thing we love is getting to know you to work out what that story is. It’s not just about what story your campaign is telling – is why it matters, and some links to the wider picture, for example, current trends or social issues. Finding that hook or angle can really help elevate your story and help focus efforts when strategic planning.
Big picture thinking
Timing is everything when it comes to PR, and it can make or break a campaign. Being aware of wider industry activity, events, lead times, seasonal activity – everything that essentially suits outside your business that might impact landing your messages at exactly the right time is essential and can really shape our direction as your consultancy.
Have a little room to flex
A strategic PR plan will create timelines and deliverables. These are great to keep a framework, but remember to give yourself some grace and some opportunity for a flex in direction or delivery. Maybe a big news story drops we can hook into, maybe something changes in your industry or maybe there’s an emerging trend which taps into your business goals. Some of the best PR campaigns see an opportunity and run with it, so having an open mind to scale and move always helps serve an effective campaign.
The good news is – when working with a public relations consultancy, you don’t have to have all the answers by any means. Its absolutely our job to use our experience and expertise to craft you a PR campaign strategy that works, but a little time spent considering these areas hugely helps when we meet to get that blank page filled with buzzing ideas!
