5 ways to help get the best from your PR Team

If you’ve engaged with a PR team to help you drive a particular aspect of your business forwards – congratulations! That’s a big step and any PR team worth their salt will be chomping at the bit to help you get started.

Now the deal is done. You’ve heard the pitch, you’ve had the meetings – but how do you keep that relationship sweet to get the maximum benefit?

Great working relationships are built on basic simple principles – and here’s a brief guide based on our experience here at Purple Pitch of what kicks off a client-relationship to a flying start, and most importantly, keeps us on the same page:

1. Clear objectives.
We want to know what your business objective is. Is it brand awareness, securing media coverage, driving sales, website traffic – think about the exact measurables that you want us to achieve so we can circle back to these in our planned activity with you. Clear direction gives us all focus, which is great for any working relationship.

2. A proactive point of contact and scheduled time to talk.
This is far from meeting for a meetings sake – but having the regular check in and conversation keeps us connected to your business. Tell us what’s important to you so we can make sure we understand it. A super helpful person (s) who is available to respond to queries and gather information is a huge help when working on timely comms.

3. Think about your working relationship ‘love language’.
Tell us how you work, and what kind of support you may need from us. Some people like ‘hand holding’ – some people have all the ideas and direction but no time, and both are absolutely something we can support with. Think about how best you work, so we can work well with you.

4. Trust the process.
You will also be the expert in your business, and we respect that. In turn, as specialists in our area sometimes we need a little leaning into our way of thinking. A relationship with a ‘safe space’ to explore and re-shape those ideas to land the best way is essential.

5. Keep Talking!
By the nature of what we do, we are big on communicating. Keep talking to us, to help us achieve your business goals.

Sound good? Check out here how the different ways we work with clients here at Purple Pitch PR, and schedule a discovery call with our friendly team.